“COVID 19” could have been a cool name for a rocket or a sports car. It’s much cooler than “EBOLA” or “Swine Flu.” On February 11, 2020, when the World Health Organization, which claims exclusive naming rights for pandemics, pronounced “COVID 19” as the official name for this scourge, their marketing department had done its homework. They gave us a snappy name with a warning in it: expect another some other year.